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Dr. Philip Kotler Value-Based Marketing

Marketing Training

Marketing and sales strategies are only as effective as the people who implement them. That is why training is an integral part of any company’s effort to achieve marketing and sales excellence.

Programs Topics:

We offer customized and off-the-shelf training programs devoted to specific marketing and sales topics. Marketing topics include introductions to Business Marketing and Consumer Marketing, and advanced courses such as New Product Development and Innovation, Brand Management, and Marketing Planning.

Our Approach:

To ensure that in-company trainings meet the specific needs of our clients, we first conduct a Needs Assessment. Following the Needs Assessment, we design and develop the training curriculum, and facilitate, or co-facilitate the programs. Finally, we evaluate results to ensure effective knowledge and skill transfer. 


Our training programs are designed to help our clients accomplish their marketing and sales objectives, and ultimately improve business performance.




"Marketing is a learning game."
  -Philip Kotler

Creative Re-Boot Camp

Mapping Marketing Competencies

American Express


Champion International (International Paper)

"Kotler Marketing Group provided Michelin with a training product that is relevant to our product category and our culture. The feedback from over 250 employees and their managers has been very positive. In short, I highly recommend Kotler Marketing Group."
                    - John Hargrave, Director of Marketing &
                      Sales Training, Michelin

“Kotler set up a first-rate marketing curriculum that today includes over 6 specific courses. Their instructors are fantastic and the program reviews have been excellent. Over 1,000 employees have been trained. We are very satisfied and find that our people are highly motivated.”
                    – David Porter, VP, Premium Value Group,
                       American Express


Defending Price    
      Learn about our unique and highly acclaimed sales training series for B2B suppliers.

To learn more about what we offer and how we can help, contact us.


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