Healthcare Industry
Suppliers
to the healthcare industry face a challenging sales environment.
Providers (IDNs, hospitals, surgery centers, etc.) are struggling to
contain costs while simultaneously improving the quality of care they
deliver. Healthcare
reform and the shift to new payment models means pressure on
provider margins. Purchasing decisions increasingly are being shifted
away from physicians to non-clinical personnel such as purchasing and
materials managers... …all of which creates intense pricing pressure.
Kotlerl
Marketing Group specializes in helping healthcare industry suppliers
get credit for the value they deliver. Our approach is rooted in
decades of practical experience. Our clients’ results speak for
themselves. We offer:
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