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Dr. Philip Kotler Value-Based Marketing

Dr. Philip Kotler











Dr. Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing."


Dr. Kotler is known to many as the author of what is widely recognized as the most authoritative textbook on marketing: Marketing Management, now in its 13th edition. He has also authored or co-authored dozens of leading books on marketing. A list of books by Dr. Kotler is available here.

In addition, Dr. Kotler has published more than one hundred articles in leading journals, including the Harvard Business Review, Sloan Management Review, Business Horizons, California Management Review, and the Journal of Marketing.


Dr. Kotler participates in Kotler Marketing Group (KMG) client projects and has consulted to many major U.S. and foreign companies - including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola - in the areas of marketing strategy and planning, marketing organization, and international marketing.

Dr. Kotler’s Answers to Marketing FAQ's

Over the years, readers have submitted questions to Dr. Kotler on a wide range of marketing topics, issues, and trends. We are pleased to make available a compilation of Dr. Kotler’s responses to these questions. The marketing FAQs and Dr. Kotler’s answers are available here.

To inquire about Dr. Kotler’s availability, contact us.



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