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Dr. Philip Kotler Value-Based Marketing

Aerospace Industry

Suppliers to the aviation and aerospace industries find themselves negotiating in a contentious environment and are faced with a number of challenges:

  • Professional Purchasing - disciplined, with a game plan 
  • OEMs, Tier 1’s and carriers all trying to reduce their supplier bases
  • Declining volumes for many models
  • Perceived product/service parity
  • Push to low cost countries

…all of which creates intense pricing pressure

Our Aerospace Practice helps suppliers – from Tier I and Tier II players to raw materials producers – get credit for the value they deliver. Our approach is rooted in decades of practical experience.

We offer:

Sales Training               Marketing Training              B2B Sales Tools

Defending Price

    Learn about our unique and highly acclaimed sales training program for companies that sell into the Aerospace industries.

To learn more contact our Aviation and Aerospace Practice.



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