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Dr. Philip Kotler Value-Based Marketing

Financial Services Industry

Suppliers to the financial services industry face a challenging sales environment:

  • The rise of professional purchasing departments
  • Perceived product/service parity and rapid commoditization,
  • Write-downs and earnings pressure at banks, mortgage lenders, and investment funds leading to intense scrutiny of new expenditures.

  …all of which creates intense pricing pressure

Kotler Marketing Group specializes in helping suppliers – from IT and telecom vendors to transaction processors – get credit for the value they deliver. Our approach is rooted in decades of practical experience. Our clients’ results speak for themselves.

We offer:

Sales Training               Marketing Training              B2B Sales Tools



Selling Value to Community-based Bank

"Kotler created a custom designed ROI sales tool that has allowed my team to show prospects real business value in our product solutions. This capability has clearly separated us from our competition.“
                    - Fran Kester, SVP Sales, Fidelity National
                       Information Services, IFS Division

“Kotler set up a first-rate marketing curriculum that today includes over 6 specific courses. Their instructors are fantastic and the program reviews have been excellent. Over 1,000 employees have been trained. We are very satisfied and find that our people are highly motivated.”
                    – David Porter, VP, Premium Value Group,
                       American Express


Defending Price
      Learn about our unique and highly acclaimed sales training program for companies that sell into the Financial Services industry.

To learn more contact our Financial Services Practice.


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