B2B Sales Tools
Kotler
Marketing Group specializes in helping B2B suppliers - from startups to
the Global 1000 - build compelling, value-based sales tools for their
products & services. Our value calculators, case studies and white
papers help clients to:
- Defend their pricing, and
- Accelerate sales.
We
have a decade of real-world experience developing custom value
calculators. Our proven methodology delivers sales tools that are:
-
Compelling: from our research with
enterprise buyers we know what they want most from a vendor business
case – hard data. Our data-driven development process builds in
credibility from start to finish.
-
Strategic:
our “benefits matrix” methodology starts with your segmentation,
targeting, and positioning work to-date. We then quickly identify,
clarify, and quantify your differentiated value to target customers.
-
Usable:
the most sophisticated sales tool is worthless if it’s too complicated
for your sales people to use. Our proprietary programming toolkit lets
us quickly add usability features such as contextual help, ease of
configuration, and dynamic output reports in MS Word
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