| “Kotler's
training and tools are critical to the success of any organization in a
competitive environment with extreme pricing pressure.“
-
Lisa Miller, VP Academic Market,
Fisher Scientific
“Kotler
provides a thorough approach to quantify the value of the benefits we
promote. The ability to do so puts us in a much stronger negotiating
position.“
-
Bernard Girard, Bus. Dev. Manager,
GE Life Sciences “A very good program - I’ve come away with knowledge I can apply directly.“
-
Kelly Johnson, Marketing Manager,
Waters Corporation
“Kotler’s explanation of the business case building process is very helpful at identifying critical success factors.”
-
Ajay Asthana, Senior Business Analyst,
IBM
Life Science |
