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Dr. Philip Kotler Value-Based Marketing

Life Science Industry

Suppliers to the pharmaceutical and biotech industries are faced with a number of challenges:

  • Emergence of professional purchasing departments 
  • Perceived product/service parity among buyers
  • Consolidation among bio-techs and pharmas
  • Payers pushing for lower prescription drug prices

…all of which creates intense pricing pressure

Kotler Marketing Group specializes in helping life-science industry suppliers -- from materials suppliers to full-service CROs – get credit for the value they deliver. Our approach is rooted in decades of practical experience. Our clients’ results speak for themselves.


We offer:

Sales Training               Marketing Training              B2B Sales Tools

Defending PriceLearn about our unique, highly acclaimed sales training program for companies that sell into the Life Science industry.


Selling Technology Solutions to Pharmas & Biotechs

“Kotler's training and tools are critical to the success of any organization in a competitive environment with extreme pricing pressure.“
                    - Lisa Miller, VP Academic Market,
                      Fisher Scientific

“Kotler provides a thorough approach to quantify the value of the benefits we promote. The ability to do so puts us in a much stronger negotiating position.“
                    - Bernard Girard, Bus. Dev.  Manager,
                      GE Life Sciences

“A very good program - I’ve come away with knowledge I can apply directly.“
                    - Kelly Johnson, Marketing Manager,
                      Waters Corporation

“Kotler’s explanation of the business case building process is very helpful at identifying critical success factors.”
                    - Ajay Asthana, Senior Business Analyst,
                      IBM Life Science

Dates and Locations


To learn more contact our Life Science Practice.

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