Mapping Marketing Competencies

Companies today want to apply more business discipline to developing and evaluating their marketing personnel. In response we offer clients a proven process for defining marketing competencies customized to their business and organizational needs.

Click here to read more about the methodology behind our Competency Management & Skill Building System. (pdf download)

Armed with a well-defined set of marketing competencies, companies and individual employees are able to guide decision-making in the following areas:

• Job Performance: What are the specific skills that marketing personnel need to be successful? How do these skills vary across businesses, job functions and grade levels?

• Career Development: What marketing skills do individuals need to master to advance their careers?

• Recruitment & Selection: What marketing skills and experiences should potential employees exhibit?

• Succession Planning: What is the right progression of responsibilities and skills within an organization?

Ultimately, an effective set of competencies offers individual contributors and managers a roadmap of where people are going in the organization.  

To learn more about how we can help your organization develop and implement a customized set of marketing competencies and skills, contact us.