Defending Price™ Sales Training

Because B2B suppliers face intense, challenging sales environments, their sales people need the skills to defend pricing and margins. But traditional negotiation training has limited effect. There are no new negotiating tricks, and procurement departments know all the old ones!

“Defending Price” sales training programs are different. Participants learn a rigorous valued-based approach – resisting pricing pressure by quantifying their value; and articulating it in a credible and compelling fashion.

Because value is industry-specific, so is our training. "Defending Price” programs are available for suppliers to the following industries (click on links for PDF program brochures):

• Automotive & Heavy Duty     *Upcoming Training Dates*
• Aerospace                              
• Financial Services
• Healthcare                              *Training Dates*   
• IT Support                               
• Life Science                           
• Telecommunications

Each program features:

• Expert instructors with 20+ years of experience in their respective industry domains;
• Industry-specific case studies, sales tools and success stories.
  

Hundreds of suppliers have sent thousands of their employees through “Defending Price” programs. We take great pride in our clients’ successes – generating incremental revenue and defending margins.

In-company programs are conducted on-site at your facility and are 1-2 days in duration. Public programs are also available (see links above for dates and locations).

For any questions or to schedule an in-house training program, call 1-800-331-9110 or email tkotler@kotlermarketing.com.