Marketing Organization Development

Mapping Marketing Competencies

When companies look to apply more business discipline to developing their marketing personnel, having a well-defined set of marketing competencies is critical. It allows the firm and its individual employees’ to guide decision-making in areas such as performance evaluation, career development, recruitment and selection, and succession planning.

Kotler Marketing offers clients a proven process for defining marketing competencies customized to their business and organizational needs.

For more on what marketing competencies are, their role in  developing a high-performance marketing organization, and how we help our clients in this area, click here.

Marketing Training

Philip Kotler once said, “Marketing is a learning game.” Indeed, marketing initiatives are only as effective as the people who implement them. That is why training is critical. For more on Kotler Marketing’s approach to training click here.

Assessing the Marketing Process

Companies whose culture is driven by engineering and/or sales often face a challenge in becoming more customer-focused.  As the first step in this transition we recommend undertaking a marketing audit. The goal is to assess the effectiveness of a company's marketing function and processes, and provide recommendations for improvement.