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Dr. Philip Kotler Value-Based Marketing

IT & Telecom Industries

Suppliers of IT and telecom products and services face growing sales challenges, including:

  • Emergence of professional purchasing departments 
  • Perceived product/service parity among buyers
  • Industry consolidation
  • IT and telecom buyers being forced to do more with less

…all of which delays sales cycles and creates intense pricing pressure.

Kotler Marketing Group specializes in helping technology suppliers -- from start-ups to Fortune 100 companies – to accelerate sales while defending price, by getting credit for the value they deliver. Our approach is rooted in decades of practical experience. Our clients’ results speak for themselves.

We offer:

Sales Training               Marketing Training              B2B Sales Tools


Accelerating the sales cycle for unified communication

Study: When Do Web/Video Conferencing Actually Reduce Travel Spend?

Making the Business Case for UC 

“"Kotler's ROI and business case methodology and tools, formulated by a real understanding of the way customers view investment decisions, provide a valuable insight into this subject area.”  
                    - Jason Butcher, Head of Convergence,
                      British Telecom

“A good explanation of the business case building process. Very helpful at identifying critical success factors.“
                    - Ajay Asthana, Senior Business Analyst,


Defending Maintenance & Support Pricing - Dates and Locations


Defending Price       Learn about our unique and highly acclaimed sales training program for technology suppliers to various industries. We offer special
       modules for technology vendors, featuring topics such as Defending Support & Maintenance Pricing.

To learn more contact our Technology Practice.


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