COVID-19's Impact on Hospital Purchasing
&
Value
Analysis
DESCRIPTION
Based
on a survey of 155 hospital decision makers and stakeholders
serving on
value analysis committees (aka VACs, or VATs), this year’s study delves
into
the impact Covid-19 has had on goals, operations, and vendor relations.
We
explore areas of particular interest to suppliers, including:
- Steps hospital VACs & Purchasing
are taking to cut spending & manage risk;
- Has the pandemic permanently changed how
VACs conduct busines & engage with vendor salespeople?
- How VACs view suppliers’ responses during
the COVID-19 crisis;
- How the pandemic has created new
opportunities to grow sales and deepen customer
relationships.
Findings are
broken down by variables such as hospital size, type, and respondent
job role.
For
details, download the Executive Summary, Table of Contents and List of
Figures (pdf)
Each chapter’s
findings highlight key takeaways, presenting recommended actions for
supplier sales and marketing teams.
If you have any questions, feel free to email
tkotler@kotlermarketing.com
REPORT DETAILS
Title: COVID-19's Impact on Hospital
Purchasing &
Value Analysis
Publication Date: February 2021
Length: 47 pages
Geographic Coverage: United States
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