Upcoming Defending Price™ Programs
Life-Science Industry
Increasingly,
buying decisions in the life science market
are based on low price. Learn how successful suppliers are
responding and getting paid for the real value of their
innovative products, services and solutions.
Led
by industry veterans with decades of experience,
Defending Price™
trainings equip you with proven sales strategies, skills
and tools.
View full program brochure (pdf).
To
register for one of our Summer 2013 programs, please click on the
location that you would like to
attend.
Defending
Price™ training sessions can also be conducted on-site at your
facility. To
learn more about what we offer and how we can
help, contact
us.
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Selling
Technology Solutions to Pharmas & Biotechs
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“Kotler's
training and tools are critical to the success of any organization in a
competitve environment with extreme pricing pressure.“
-
Lisa Miller, VP-Academic,
Fisher Scientific
“Kotler
provides a thorough approach to quantify the value of the benefits we
promote. The ability to do so puts us in a much stronger negotiating
position.“
-
Bernard Girard, Bus. Dev. Manager,
GE Life Sciences
“A very good
program - I’ve come away with knowledge I can apply directly.“
-
Kelly Johnson, Marketing Manager,
Waters Corporation
“Kotler’s
explanation of the business case building process is very helpful at
identifying critical success factors.”
-
Ajay Asthana, Senior Business Analyst,
IBM
Life Science
"I look
forward to using the softwareI received with customers."
- Rhonda Stacy-Coyle, Global Accounts Mgr
Millipore
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