Best Practices in Defending Price™

Life-Science Industry Session

Increasingly, buying decisions in the life science market are based on low price. Learn how successful suppliers are responding and getting paid for the real value of their innovative products, services and solutions.

Join the TSA and other leaders from the local life-sciences industry for this session based on the Defending Price™ methodolgy, an acclaimed, industry-focused sales approach.

Click here to register for the August 27 session.

Session Details:

When:  Friday, August 27, 2010, noon – 2pm
Where: Rock Bottom Brewery, Bethesda
Cost: $250 (TSA members); $275 (others)

Defending Price™ training sessions can also be conducted on-site at your facility. To learn more about the Defending Price program, download our brochure. To learn more about what we offer and how we can help, contact us.


Selling Technology Solutions to Pharmas & Biotechs

“Kotler's training and tools are critical to the success of any organization in a competitve environment with extreme pricing pressure.“
                    - Lisa Miller, VP Sales,
                      Fisher Scientific

“Kotler provides a thorough approach to quantify the value of the benefits we promote. The ability to do so puts us in a much stronger negotiating position.“
                    - Bernard Girard, Bus. Dev.  Manager,
                      GE Life Sciences

“A very good program - I’ve come away with knowledge I can apply directly.“
                    - Kelly Johnson, Marketing Manager,
                      Waters Corporation

“Kotler’s explanation of the business case building process is very helpful at identifying critical success factors.”
                    - Ajay Asthana, Senior Business Analyst,
                      IBM Life Science





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