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Press Release

CompTIA and Kotler Marketing Team up to Develop VoIP Sales Toolkit

February 1, 2007. Washington DC and Chicago, IL – CompTIA and Kotler Marketing Group have teamed up to create the CompTIA VoIP Sales Toolkit. The toolkit is a comprehensive yet easy-to-use resource that includes market research, an ROI calculator, consulting support, and more.

The VoIP Sales Toolkit brings together all the sales collateral you need to sell VoIP solutions, in one easy-to-use format. Sponsored by leading VoIP solutions providers Cisco, Mitel & Quintum Technologies, the toolkit helps Value-Added-Resellers (VARs) capitalize on the rapidly growing VoIP / IP telephony market opportunity.

The toolkit features an ROI calculator custom-designed to demonstrate to SMBs the cost savings from VoIP. The calculator is designed to be easy to use and includes thorough documentation. With a click of a button, the ROI calculator generates professional-looking proposals that can be handed off to clients, complete with benefit descriptions, graphs and tables showing the customer the cost savings they get from VoIP. Developed for the SMB market, the toolkit can be customized for vendors and service providers that seek to sell VoIP solutions into the enterprise market.

“Kotler Marketing Group is very pleased to partner with a leading organization like CompTIA. The market for VoIP solutions is set to explode and we believe the toolkit will help resellers who want to capitalize on this growing market opportunity,” says Reuben Silvers, Technology and Communications Industry Practice Lead for Kotler Marketing Group.  

For more information about the VoIP Sales Toolkit, click here.

About Kotler Marketing Group: The firm is a global consulting and training firm, specializing in sales and marketing. Our philosophy is based on the work of Philip Kotler, the world's leading strategic marketer and our principal associate.  Our mission is to help clients achieve profitable growth.

About CompTIA: For 24 years, the Computing Technology Industry Association (CompTIA), has been dedicated to advancing the growth of the information technology (IT) industry and those working within it. With more than 20,000 members in 102 countries, CompTIA is the leading global IT trade association with influence in all areas of the IT industry. Headquartered in Oakbrook Terrace, Ill., CompTIA also has offices in Amsterdam, Beijing, Brussels, Dubai, Düsseldorf, Hong Kong, Johannesburg, London, Sao Paulo, Sydney, Tokyo, Toronto and Washington, D.C. For more information about the Association, please visit

For further information on this research initiative, contact us.



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